Cars are a literal object of consumerism. Millions of cars are manufactured globally each year, and millions are destroyed by age, faults or replaced by a ‘superior’ upgrade.The manufacture of the cars is dependent upon this exploitation of raw materials, such as metals and plastics. Along with using large amounts of energy in the manufacturing process, this exploitation of the raw materials aside the energy production and consumption equates to an extensively negative impact on the environment.
Cars are often a status symbol within modern culture and often will reflect the owner’s personality; through this we become altogether attached with our cars, as we readily depend on them for our daily routines. That said, when our cars become less reliable due to faults, age, or simply a desire for a newer model, we dispose of them. When it comes to the vehicles disposal, the term out of sight, out of mind is most definitely applicable.
In fact, many would no longer recognise their once beloved, integral part of every day life if they were re-united at the salvage yard, as the cars are torn apart and the valuable parts are extracted for scrap metal, for example the engine- which was once a heart, or the wheels- once the feet.
The images in the body of work called ‘Untitled Landscapes’ are not immediately recognisable as cars, yet they are in fact derived from them. The imagery is simplistic and beautiful; they represents somewhat abstract landscapes through the use of horizontal lines in the images, complimented with a simple divide by which we automatically interpret something which resembles land meeting the sky.
The blurred technique found within the images of ‘Untitled Landscapes’ corresponds visions from inside a car, looking out of the window upon the world outside. As cars travel faster, our vision blurs objects into lines and abstract shapes, and as our consumerist tendencies grow ever greedier, the familiar memory of the landscapes around us and the importance to preserve it become blurred; the image changes due to the human manipulation and destruction of the land. With this in mind, car advertisements often show images of cars slightly blurred to portray motion, as the image of a faster car is seen to be superior, and is this way, a hint of irony may be inferred.
This use of the panning technique blurs the original images on a horizontal axis, so they are no longer even recognisable as cars, creating beautiful imagery which is primarily exposed from scrap cars. The disorder of the salvage yard is not apparent in the images, much like the idea of taking the raw materials to become manufactured and manipulated into a glossy state of the art device.